Selling the American Muscle Car : Marketing Detroit Iron in the 60's and 70's. By: Diego Rosenberg
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Part Number:CT542
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Selling the American Muscle Car : Marketing Detroit Iron in the 60's and 70's. By: Diego Rosenberg
Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging war against one another in the muscle car era. Manufacturers poured millions into racing programs, operating under the principle of "Win on Sunday, Sell on Monday." Cars were given catchy nicknames, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials to print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious.
WARNING: This product can expose you to chemicals including but not limited to lead, sulfur, nickel, chromium, vanadium, titanium, polyvinyl chloride and/or 4, 4'-methylenebis (2-chloroaniline) which are known to the state of California to cause cancer or birth defects or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
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